US streaming rivals form alliances to compete with Netflix's accelerated subscriber growth.
US streaming rivals join forces to catch up with Netflix's growth, as the video streaming giant reports accelerated subscriber and earnings growth in its latest quarter. Netflix's strategy to tackle password-sharing and expand its advertising options has proved successful, with the company adding eight million subscribers during the April-June period, marking a 37% increase over the same time last year. The streaming world is reshaping into unlikely alliances, with companies such as Disney Plus, Hulu, and Max, as well as ESPN, Warner Brothers Discovery, and Fox, collaborating to attract new viewers and boost ad sales.
July 18, 2024
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