Netflix replaces its $11.99 ad-free Basic plan with a $6.99 ad-supported plan in the US and France.
Netflix removes its $11.99 ad-free Basic plan in the US and France, replacing it with a cheaper ad-supported plan, currently priced at $6.99 per month. Netflix co-CEO Greg Peters announced the change, stating that they have experienced success with ad-tier memberships growing 34% quarter on quarter. The company aims to achieve critical ad subscriber scale in 2025, which will create a strong base for further increasing ad membership in 2026 and beyond.
July 18, 2024
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