Netflix declines bundling with rivals due to strong market position.
Netflix states it won't bundle with rivals like Disney Plus and Max, as it's already a "go-to destination for entertainment." Netflix's Q2 earnings report explains that its "industry-leading penetration, engagement and retention" limits the benefit of bundling directly with other streamers. The platform will continue to partner with device makers and pay TV/mobile operators.
July 18, 2024
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