McDonald's Australia launches #BootPursuit campaign with AI-powered McNugget recognition, offering 2,000 pairs of Nuggies boots.
McDonald's unveils #BootPursuit campaign using AI-powered McNugget recognition technology in Australia. Fans stand a chance to win one of 2,000 pairs of Nuggies, McNugget-inspired winter boots, by finding a boot-shaped Chicken McNugget, scanning it with an app, and filling out an entry form. The promotion is the first of its kind to use generative AI chicken nugget recognition through Google Gemini as a UGC entry mechanic.
July 19, 2024
3 Articles