John Deere ends sponsorship of "social or cultural awareness" events amid conservative backlash, audits training materials, and removes diversity quotas.

John Deere, a farm equipment maker, will no longer sponsor "social or cultural awareness" events after facing backlash from conservative customers. The company also plans to audit training materials to ensure the absence of socially-motivated messages and remove diversity quotas and pronoun identification.

July 17, 2024
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