Competition Appellate Tribunal upholds CCP's fine against Reckitt Benckiser Pakistan for deceptive marketing of Dettol Soap.
The Competition Appellate Tribunal (CAT) upheld the Competition Commission of Pakistan's (CCP) findings against Reckitt Benckiser (RB) Pakistan for deceptive marketing practices of its flagship product Dettol. RB was fined PKR 15 million for making unsubstantiated claims about Dettol Soap's germ-killing and 24-hour protection capabilities. The initial penalty of PKR 30 million was reduced by the CAT.
July 19, 2024
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