Bud Light loses top spot in US beer sales to Modelo Especial and Michelob Ultra amid boycott.
Bud Light has lost its top spot in US beer sales, slipping to third place behind Modelo Especial and Michelob Ultra. The decline follows a boycott sparked by the brand's association with transgender influencer Dylan Mulvaney, which began in April 2023. Michelob Ultra overtook Bud Light in sales during a crucial sales period between Memorial Day and July 4, while Modelo Especial remains the best-selling beer in the US.
July 18, 2024
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