AI-driven 'deepfake' videos impersonate UK TV doctors to promote fake health products.

A British Medical Journal (BMJ) investigation reveals that scammers are using AI-driven 'deepfake' videos to impersonate well-known UK TV doctors, such as Michael Mosley, Hilary Jones, and Rangan Chatterjee, promoting fake health products on social media. The technology can map a real person's likeness onto another body, making it appear as though the doctor is endorsing products like blood pressure and diabetes medications and hemp gummies.

July 17, 2024
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