Paris 2024 Olympics, costing over A$14bn, aim to enhance host nation's reputation and standing.
Paris 2024 Olympics, costing over A$14bn, aim to enhance host nation's reputation and standing. The Olympic brand, with vast revenue potential, provides long-term benefits like improved infrastructure, transportation, and sports facilities. However, financial challenges and potential negative impacts on the brand's reputation pose risks. Paris 2024's success hinges on generating financial revenue and maintaining a positive brand image.
July 18, 2024
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