Hisense leads Middle East & Africa refrigerator market in 2023, per Euro Monitor, with revenue doubling since 2019.

Hisense tops Middle East & Africa refrigerator market in 2023, according to Euro Monitor. Its success is driven by quality, innovation, customer satisfaction, smart features, and modern design. Business revenue doubled since 2019, with brand equity increasing by over 120%. Notable trends in the industry include multi-air flow systems, inverter technology, dual-tech cooling, and smart connectivity.

July 18, 2024
3 Articles