French advertising firm Publicis Groupe raises 2024 organic revenue growth forecast to 5-6% due to strong Q2 performance.
French advertising firm Publicis Groupe raised its organic revenue growth forecast to 5-6% for 2024, up from its previous guidance of +4% to +5%, due to strong Q2 performance. The company's net revenue reached 3.46bn euros in Q2, a 5.4% growth above consensus of 4.8% and its April forecast of 4-5%. CEO Arthur Sadoun attributes the growth to Publicis Sapient, which uniquely positions the company to partner with clients in their AI-led transformations.
July 18, 2024
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