AEW owner Tony Khan revealed a year-long planned feud between Mariah May and Toni Storm, inspired by classic films.

AEW owner Tony Khan revealed the Mariah May-Toni Storm feud, one of AEW's most popular storylines, was planned for almost a year. The storyline's concept began when Khan and AEW star Bryan Danielson discussed May's rising stardom in Japan's Stardom promotion during a flight in May 2023. Inspired by classic films 'All About Eve' and 'Sunset Boulevard,' the feud is set to culminate in a match at the All In event next month.