On July 16, Amazon's marketing portal for merchants crashed during Prime Day sale, disrupting ad spending for brands.
Amazon's marketing portal for merchants crashed on July 16, disrupting the Prime Day sale, a crucial time for both Amazon and its sellers. The advertising portal, which allows merchants and brands to adjust ad budgets and bid on keywords, was unavailable, leaving brands with limited visibility on ad spending on Amazon. The sale's first seven hours saw sales up almost 12% compared to the same period last year.
July 17, 2024
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