Adidas raises 2024 guidance after Q2 revenues increase 11% to 5.822 billion euros.
Adidas raised its 2024 guidance for the second time this year due to better-than-expected Q2 results, with currency-neutral revenues increasing 11% to 5.822 billion euros. The company attributes the growth to improved Adidas sell-throughs, less discounting, and lower sourcing costs. Adidas now expects a high-single-digit increase in currency-neutral revenues and approximately 1 billion euros in operating profit for the full year, up from previous forecasts.
July 16, 2024
12 Articles