19.1% year-on-year increase in online fashion and apparel purchases in Australia amid cost-of-living crisis.
Despite the cost-of-living crisis, Australians are increasingly turning to affordable retail therapy, with fashion and apparel experiencing a 19.1% year-on-year jump in online purchases. The trend was driven by the popularity of key sales events such as the End of Financial Year sales, which saw a 4.4% increase in spending. Online shopping overall grew by 2% in the last year, with 5.7 million Australian households making an online purchase every month in FYQ4.
July 15, 2024
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