78-year-old Cher performs "I Got You Babe" in EastEnders for UKTV's U streaming platform ad.

78-year-old pop icon Cher performed her hit song "I Got You Babe" in the Queen Vic pub on EastEnders for a new advertisement campaign promoting UKTV's rebranded streaming platform, U. The ad features Cher interacting with various TV characters from the channel, including EastEnders' Barry Evans. The campaign highlights the range of UKTV shows available for free online streaming on the U platform.

July 16, 2024
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