Walmart relaunches 30-year-old No Boundaries brand with a 130-piece fall collection for Gen Z, targeting fashion credibility and affordability.
Walmart retools young adult clothing line to pursue fashion credibility, relaunching its 30-year-old No Boundaries brand with a 130-piece fall collection for Gen Z. The strategy aims to position Walmart as a destination for cool, affordable clothes, with styles including baggy jeans, cropped T-shirts, faux leather corsets, and bomber jackets priced at $15 or less. Some pieces are made from recycled fabrics and the size range has been expanded from XXS to 5X for inclusivity.
July 16, 2024
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