Kannada-speaking man in Bengaluru criticized Blinkit for Hindi notifications, leading to switch to English.

A Kannada-speaking man in Bengaluru criticised Blinkit for sending notifications in Hindi, calling it an "alien language". After receiving a threatening notification in Hindi, the man threatened a police complaint and later, Blinkit switched to sending notifications exclusively in English. The incident sparked discussions about responsible customer behavior and the importance of customer support.