Independent agency It's Friday launches a media division, appoints Michelle Miroforidis as head of connections strategy.

Independent agency It's Friday launches a media division, appointing Michelle Miroforidis as head of connections strategy. With 16 years of experience, Miroforidis will lead media strategy, aiming for innovative solutions and increased ROI for clients, focusing on out-thinking competitors over spending. It's Friday's new media division will focus on delivering connected brand experiences and creative solutions.