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flag 26% increase in international searches for Koh Samui, Thailand in June 2024 due to The White Lotus TV show.

flag Agoda reveals a 26% rise in international searches for Koh Samui, Thailand during June 2024, coinciding with the third season of the popular TV show The White Lotus. flag The island's accommodation searches increased by 8% domestically. flag Top markets searching for Koh Samui accommodations include Israel, India, Germany, South Korea, and Malaysia, with a higher proportion of non-Asian searches compared to Thailand as a whole.

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