26% increase in international searches for Koh Samui, Thailand in June 2024 due to The White Lotus TV show.

Agoda reveals a 26% rise in international searches for Koh Samui, Thailand during June 2024, coinciding with the third season of the popular TV show The White Lotus. The island's accommodation searches increased by 8% domestically. Top markets searching for Koh Samui accommodations include Israel, India, Germany, South Korea, and Malaysia, with a higher proportion of non-Asian searches compared to Thailand as a whole.

July 15, 2024
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