6% global smartphone sales growth in Q2 2024 driven by AI enhancements and discounts, with Apple's iPhone shipments up 1.5% and Xiaomi benefiting from entry-level handsets.
6% global smartphone sales growth in Q2 2024, driven by AI enhancements and discounts, with Apple's iPhone shipments stabilizing at a 1.5% increase, according to IDC and Counterpoint Research. Xiaomi benefited from entry-level handsets and emerging markets. Discounts during China's 618 shopping festival boosted consumer demand, helping Apple and market leader Samsung promote AI-infused devices.
July 15, 2024
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