Dentsu Media Aotearoa appoints Sam Yap-Choong as General Manager, Data & Analytics.

Dentsu Media Aotearoa appoints Sam Yap-Choong as General Manager, Data & Analytics. Yap-Choong brings extensive global experience from various industries and professions, including law. He will lead the data and analytics practice, focusing on helping clients navigate an evolving business, marketing, and media landscape disrupted by technology, digitisation, and changing consumer expectations.