Danone partners with IOC for 2024 Paris Olympics, rebrands products and invests in branding.
Danone, known for brands like Activia and Evian, has partnered with the International Olympic Committee for the 2024 Paris Olympics, expecting both short-term and long-term sales growth. The company has rebranded its products, set up kiosks in Paris, and invested in branding for the event. In addition to supporting the 2024 Paris Games, Danone also plans to back France's bid for the 2030 Winter Olympics.
July 15, 2024
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