CeraVe launches soap opera-inspired campaign "Cleanse Like a Derm" with Xochitl Gomez, featuring Hydrating Facial Cleanser.

CeraVe, the top dermatologist-recommended skincare brand, releases a soap opera-inspired campaign called "Cleanse Like a Derm - a CeraVe Soap Opera." The campaign stars Xochitl Gomez and features CeraVe's Hydrating Facial Cleanser, aiming to teach proper cleansing habits and debunk misconceptions. The campaign is part of the "Cleanse Like a Derm" effort and includes influencer-created content and a mobile tour.