UKTV rebrands Freeview, Sky, and Virgin channels, simplifies access, and increases streaming content.

UKTV is set to rebrand its Freeview, Sky, and Virgin channels from July 16, with Dave changing to U&Dave, Drama to U&DRAMA, Yesterday to U&YESTERDAY, and W service to U&W. The move aims to simplify access for audiences and provide a user-centered viewing experience. The company will also increase content on its streaming services by 1500 hours, available on Samsung TVs, Freevee app on Fire devices, and Pluto TV platform.

July 14, 2024
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