6th Hotel Managers' Conference in Lagos, Lai Mohammed emphasizes data utilization in Nigeria's tourism industry.

Former Nigerian Minister of Information & Culture, Lai Mohammed, spoke at the 6th Hotel Managers' Conference in Lagos, emphasizing the need for data utilization in Nigeria's tourism industry. Leveraging data enhances guest experience, meeting needs, and increasing loyalty. Businesses should be prepared to cater to international guests, understand cultural nuances, and position their brands to attract Nigerian diaspora.

July 13, 2024
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