Euro 2024 ads increase BYD electric car brand visibility, resulting in a 33% ad views uptick on Auto Trader.
Euro 2024 ads have boosted interest in Chinese electric car brand BYD, with Auto Trader recording 189,387 views of BYD adverts since the tournament began, a 33% increase from the previous month. BYD has purchased prominent ad slots on electronic pitchside boards in Germany, with many UK viewers exposed to the ads during free-to-air broadcasts, including England's recent semi-final match.
July 13, 2024
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