35% of coffee orders are now cold, driving consumers to seek cheaper iced coffee alternatives at home due to rising prices.
Iced coffee drinkers are seeking cheaper alternatives at home due to rising coffee prices, as 35% of coffee orders are now cold, up 7 percentage points since 2017. Cold coffee orders tend to cost more, so consumers are finding cheaper options at grocery stores or by brewing at home. Between March 2022 and March 2023, 68% of iced coffee spending was on drinks bought outside home, which has decreased to 60% between March 2023 and March 2024. In response, companies like Keurig are launching machines like the "K-Brew+Chill" to create café-quality iced coffee at home, while cafés and brands are trying to keep customers coming back with promotions and innovations.
July 13, 2024
15 Articles