32 businesses in Orange, Australia, unite for a 3-week 'Love Orange' giveaway campaign during winter months.

32 businesses in Orange, Australia, have united for a three-week 'Love Orange' giveaway campaign, covering accommodation, retail, food, and wine sectors. The initiative was started by Alex Pilcher, owner of The White Place, to bring the community together and boost tourism during quieter winter months. Local businesses aim to create a buzz and positive conversations while increasing foot traffic.