9,000-year-old mead (honey wine) popularity rises in UK, influenced by TV shows, with Nidhoggr Mead Co experiencing growth.

9,000-year-old drink mead, known as "honey wine," is experiencing a resurgence in popularity among British drinkers inspired by TV shows like Lord of the Rings and Vikings. York-based meadery Nidhoggr Mead Co, launched in 2020, has seen growth despite not securing investment on BBC1's Dragons' Den. Mead doesn't require specific topography or climate conditions and can be enjoyed in various cocktails this summer.

July 13, 2024
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