WhatsApp API usage increases as brands use it for sales and customer relationships during the pandemic.

WhatsApp API usage has grown as brands leverage it not only for sales but also to foster customer relationships. Large Sender has played a key role in supporting popular brands during the pandemic, including Tradex, Geetha Pi, and KASVI, when physical stores were unavailable. By using WhatsApp, brands can maintain customer connections and provide services in an easy-to-use, accessible platform.