100 people created an AI mimicking Jose Mourinho's voice, mannerisms, and expressions for Snickers' "Own Goal" campaign.

100 people created an AI version of Jose Mourinho for Snickers' "Own Goal" campaign, using hours of conversations to mimic his voice, mannerisms, and expressions. The AI chat tool provides personalized, "Jose-like" responses to user queries and allows football fans to share their gaffes for video messages from Mourinho. This marks the first use of AI to mimic a high-profile figure's personality.