Ola Electric CEO Bhavish Aggarwal criticizes EV competitors' focus on "cute" ads, urging investment in supply chains and manufacturing tech.
Ola Electric CEO Bhavish Aggarwal has criticized electric vehicle competitors' focus on "cute" advertisements, suggesting the industry should prioritize investment in supply chains and manufacturing technology over marketing. He tweeted: "I see some EV companies trying to make 'cute' ads in a bid to grow their stagnant sales." Aggarwal advises: "Save the marketing and sales ₹₹ and invest it into supply chains and tech to lower your product costs."
July 12, 2024
3 Articles