New Zealand's Paralympic team launches 'We'll Give You Something To Talk About' campaign, focusing on athletes' abilities.
New Zealand's Paralympic team launches a marketing campaign called 'We'll Give You Something To Talk About', featuring visually striking films that highlight Para athletes in positions of power. The campaign aims to challenge viewers to focus on the athletes' abilities rather than their disabilities, as research shows that 59% of people watch the Paralympics to see athletes "overcoming their disabilities".
July 11, 2024
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