Microsoft may reduce Xbox console marketing in EMEA due to low sales, shifting focus to Game Pass, cloud gaming, and PC.
Microsoft may scale back on Xbox console marketing in Europe, Middle East, and Africa (EMEA) regions due to declining sales performance, according to a reputable insider. The Xbox Series X/S has sold around 25-30 million units as of May 2024, compared to the PlayStation 5's nearly 60 million units. Microsoft could reportedly shift focus to Game Pass, cloud gaming, and PC, reducing Xbox console marketing in these regions.
July 11, 2024
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