French spirits firm Pernod Ricard establishes North American Distillers (NADL) to oversee American whiskey portfolio.

French spirits firm Pernod Ricard has created North American Distillers (NADL) as a global brand company to oversee its American whiskey portfolio, following substantial investments in the category. NADL CEO Richard Black will manage the company's full American whiskey line-up and North American production sites, including the upcoming Jefferson's new carbon-neutral Bourbon distillery in Kentucky.

July 12, 2024
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