2024's "Do It for Dolly Day" media industry collaboration raises $1.18M for Dolly's Dream, a campaign against bullying and youth suicide.
EssenceMediacom, The Open Arms, and UnLtd collaborate with the media industry for Do It for Dolly Day 2024, supporting a campaign to raise awareness and funds for a safer world for Australian children. The fundraiser encourages Australians to go blue on May 10, leading to $1.18M in donations for Dolly's Dream, a 54% YoY increase. Dolly's Dream, founded by Kate and Tick Everett after their daughter's suicide due to bullying, aims to change the culture of bullying by addressing its effects on mental health and youth suicide.
July 11, 2024
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