Streaming services undergo "The Great Re-Bundling" with studios combining to resemble the traditional cable bundle, potentially affecting subscription patterns and churn rates.
Streaming services are undergoing "The Great Re-Bundling", with studios merging, combining or forming alliances to reconstruct the cable "bundle" consumers relied on for decades. This aims to provide more robust and streamlined content, but subscribers question if it will lower costs, increase options, and simplify navigation. Ampere Analysis found that Disney subscribers who resubscribed after churning are 59% less likely to churn within 12 months when using the Disney+/Hulu/ESPN+ bundle, suggesting bundling could impact the 42% of US streaming subscribers who regularly resubscribe.
July 08, 2024
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