65% of small-town India transactions now digital, 75% in larger cities: Kearney India, Amazon Pay India report.
65% of transactions in small-town India are now digital, while the ratio is 75% in larger cities, according to a report by Kearney India and Amazon Pay India. The digital payment revolution is driven by millennials (25-43 years) and Gen X (44-59 years), with Boomers (60+) having higher card and wallet usage. The report is based on a survey spanning 120 cities, over 6,000 consumers, and 1,000 merchants.
July 09, 2024
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