Reckitt's Dettol partners with The Wiggles for a handwashing campaign featuring a song, dance, and music video to promote proper hygiene habits among Australian children.

Reckitt's Dettol partners with Australian children's group The Wiggles to launch a handwashing campaign, featuring a song, dance routine, and music video to make hygiene fun for kids. The new Dettol Kids Colour Foaming handwash and limited-edition Wash Like The Wiggles songbook help promote proper handwashing habits, addressing research showing 87% of Australian children don't wash for the recommended 20 seconds.

July 09, 2024
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