Etsy revamps product categorization with four new classifications to distinguish handmade, vintage, and craft supplies.

Etsy is revamping its product categorization, introducing four new classifications: "made by," "designed by," "handpicked by," and "sourced by." This change aims to distinguish handmade, vintage, and craft supplies on the platform, amidst competition from Amazon, Temu, and Shein. Etsy's CEO, Josh Silverman, plans to refocus the platform on original goods and real people, returning to its artisan roots.

July 09, 2024
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