2021 Asahi Kasei survey shows declining global automotive brand loyalty due to new competition, changing customer needs, and Generation Z's low loyalty.
Asahi Kasei's fifth annual survey reveals wavering brand loyalty globally in the automotive industry due to new competition, manufacturers, and changing customer needs. In Germany and the US, over half of respondents plan to switch car brands, while 79% of Chinese customers are open to choosing a model from a different manufacturer. The survey highlights Generation Z as having the lowest degree of brand loyalty, suggesting a disconnect with older consumers.
July 09, 2024
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