Pladis launches McVitie's 'The Cocoa One', a HFSS-compliant cocoa biscuit, at Tesco.
Pladis has launched a new McVitie's Rich Tea variant, 'The Cocoa One', featuring a crisp cocoa biscuit that falls under the UK government's HFSS (High in Fat, Sugar and Salt) threshold. This follows the success of McVitie's 'The Light Ones' range, with its lower-sugar Digestives and Rich Tea variants generating nearly £10m in sales. 'The Cocoa One' is now available at Tesco for £1.79 (300g pack).
July 08, 2024
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