Online retail firm Huddled acquires 75% stake in Boop Beauty, an online beauty brand focused on surplus cosmetics.

Online retail firm Huddled acquires 75% stake in Boop Beauty, an online beauty brand specializing in surplus cosmetic products. The move aligns with Huddled's circular economy e-commerce strategy and plans to relaunch Boop Beauty's online store in September. Boop Beauty's founder, Yasmine Amr, sees this investment as an opportunity to accelerate her vision, working with Huddled to drive the business forward.