M&C Saatchi appointed as Lifeblood's creative agency to boost blood donation in Australia.

M&C Saatchi appointed as Lifeblood's creative behaviour change agency to help drive blood donation commitment in Australia. Australian Red Cross Lifeblood, funded by the government, provides blood, plasma, transplantation, and biological products. M&C Saatchi aims to attract 100,000+ new donors annually, addressing myths, motivations, and barriers to increase donation rates.