Greece's national tourism organization promoted Greece in Paris from May 24 to June 13 through a bus and metro campaign targeting 6.9 million unique viewers for the 2024 Olympics.
Greece's national tourism organization launched a promotional campaign in Paris during May 24 to June 13, timed for the 2024 Olympics, featuring Greece on over 2,000 buses and in central Paris metro. The campaign, with ads portraying Greek scenery and beaches in Olympic medal colors, reached an estimated 6.9 million unique viewers and millions of passengers in the metro.
July 08, 2024
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