5 Chinese firms account for over a third of UEFA Euro 2024 sponsors, marking a sports marketing record.
5 Chinese companies now make up over a third of UEFA Euro 2024 sponsors, marking a historical record for Chinese firms in sports marketing. This year, Hisense, Vivo, BYD, Alipay, and AliExpress are among the major sponsors, highlighting the increasing international competitiveness and influence of Chinese enterprises. The strong presence of these companies in the tournament is expected to resonate with European consumers and showcase Chinese brands on a global stage.
July 08, 2024
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