Nita Ambani endorses Banarasi sarees for son's wedding, boosting global appeal and opportunities for artisans.
Nita Ambani, wife of Mukesh Ambani, chose Banarasi sarees from Varanasi for her son's wedding, featuring the craft after it received Geographical Indication (GI) tag and "One District, One Product" (ODOP) status. The endorsement from the Ambani family is expected to boost the global appeal of Banarasi sarees, rejuvenating international markets and providing opportunities for skilled artisans.
July 07, 2024
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