Herefords Australia emphasizes sustainable beef breeding at the Breed Forum, focusing on collaboration for supply chain outcomes.

Herefords Australia emphasizes sustainable beef breeding at the Breed Forum, focusing on collaboration to enhance supply chain outcomes. Their CEO, Michael Crowley, highlights Herefords' superior traits in fertility, weight, feed efficiency, carcase quality, longevity, and docility, adding value to producers' businesses. He notes the industry's reliance on averages and the increasing impact of brand equity on value.