Chinese appliance company Hisense unveils brand tagline "Hisense, More Than a Brand" during UEFA EURO 2024™ matches, reflecting global presence strategy.

Chinese home appliance and consumer electronics company Hisense unveils its new brand tagline "Hisense, More Than a Brand" during UEFA EURO 2024™ matches, reflecting the company's commitment to a strong global presence through strategic sports marketing investments and long-term football partnerships. Hisense has ranked No. 2 globally for TV shipments and No. 1 in 100" TVs in both 2023 and Q1 2024, and currently operates in over 160 countries.

July 05, 2024
8 Articles

Further Reading